Discovery & context
Research, synthesis, and framing to reveal opportunities and decisions.
Senior UX Designer / Lead Service Designer
Complexity
in motion.
Iuri Alencar works at the intersection of experience, service, innovation, and digital transformation — giving shape to complex problems and opening clearer paths.
01 / 04context → clarity
listen
connect
prototype
+service
design
design
discoveryinteractiondelivery
01 — How Iuri works
Better questions
move the work forward.
The starting point is not the interface. It is the context: people, operations, decisions, and the tensions that keep a challenge open.
The work combines listening, structuring, and experimentation to bring strategy, experience, and technology closer — leaving room to learn before scaling.
-
01
Investigate
Gather signals, voices, and context to understand what is really at stake.
-
02
Structure
Turn findings into journeys, hypotheses, and a shared reading of the challenge.
-
03
Experiment
Prototype to make ideas tangible, spark conversations, and learn through use.
-
04
Connect
Align vision, next steps, and the conditions for a possible delivery.
02 — Selected writing
Ideas that
keep moving.
A selection of links to LinkedIn publications — the full content remains on the original platform.
03 — Field of practice
From signal
to system.
Journeys & blueprint
Making the end-to-end experience visible, including backstage work and dependencies.
Innovation roadmap
Prioritizing possibilities and building a shared direction forward.
Prototyping & alignment
Artifacts that bring intention, use, and collaboration with technology closer together.
04 — Types of challenge
When the path
doesn’t exist yet.
For organizations that need to turn an important question into direction, experience, and next steps.
The problem is diffuse.
There are many perspectives, but no shared reading to guide decisions.
Explore →The experience doesn’t connect.
The touchpoints exist, but the journey feels fragmented for the people living it.
Explore →The idea needs to take shape.
A promising possibility needs to become a conversation, a test, and a plan of action.
Explore →Open to good questions
Let’s find
the next step.
If you are facing a complex challenge that needs more clarity, context, and momentum, let’s start a conversation.
Talk on LinkedIn
Other contact — edit before publishing
iuri@iadesignxp.com